Power of Running

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Fleet Feet Fresno put on a campaign from August to September highlighting the positive impact running has on our lives. Since we are a locally operated company, we wanted to continue our support for our community by promoting and supporting a local charity. Our followers voted for local no-kill animal shelter: Valley Animal Center.

 
There were three main components of the Power of Running campaign:
 

1) THE POWER OF RUNNING: FOR GOOD

HASHTAGS: #TPOR #FORGOOD


Key Event: Sales of specific products accumulated proceeds to support a local charity of our choosing. Our staff narrowed down the list of charities to three finalists and we posted the three finalist charities to our social media platforms (FacebookInstagram, & Twitter) and our followers voted for the FINAL winner: Valley Animal Center.

From August 1st- September 27th (for 9 weekends) a different partner company each weekend donated part of the sales of their products to the winning charity. (For example, Nathan Hydration will be donated $3 per hydration unit during their designated weekend to the charity).

For full listing of days and brands click here

2) THE POWER OF RUNNING: FOR FUN

HASHTAGS: #TPOR #FORFUN #RECESS RUN


Key Event: Recess Run


3) THE POWER OF RUNNING: TOGETHER

HASHTAGS: #TPOR #TOGETHER #POWERHOUR


Key Event: Brooks Power Hour. We brought the community together to rack up the most miles in one hour. We competed against 149 other stores.


Vimeo Power of Running promotional video:
Power of Running : https://goo.gl/zJjW0B 
 
Contact: Keryn Nicholson with questions at: 559-385-0909 or marketing@fleetfeetfresno.com

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